Ambi Parameswaran announces his new book SPRING – Bouncing Back From Rejection

The book aims to motivate people, asking them to “Spring” back to action following any form of rejection

Post Covid Consumers and Nudging them.

How to 'Nudge' the post-Covid consumer? What could be the typologies of consumers that may emerge post-Covid. An article Prof Sridhar Samu and I wrote for Hindu Business Line. 

Who makes a better client to learn from - an MNC or a Local Player

All customers are useful. They pay your bill but also become great teachers, mentors and coaches even. But when it comes to MNC and Local Players, who makes a better 'Guru'. I believe both offer learnings of different kind. And both are valuable in their own way. 

Booming Hair Care Market

What is driving the boom in the Indian haircare market ? New products ? New services ? New consumer attitudes ? 

Parenting Redefined

Are we seeing the rise of a new form of very aggressive parenting in India ? What is driving this phenomenon ? And are there socio-cultural touchpoint that are confirming this? 

Alone Together

The obsession with social media / mobile is eating into real 'Face Time' of consumers.

The Patanjali Phenomenon

Should FMCG / CPG companies be worried about the rise of Patanjali in Indian market or should they 

learn from Patanjali's unconventional marketing? 

Shining Silver Generation

There is a great opportunity for marketers to tap the 60+ generation in India which is now becoming increasingly affluent. 

Impose Fines on Celebrities ?

Indian Government wants to impose fines on celebrities for wrongful claims made in ads. Is that such a good move ? If you start with this where will you stop. Some thoughts on the subject. 

Financial Inclusion : What is it ?

When we say Financial Inclusion, do we mean the same thing to all consumers ? A Round Table on Financial Inclusion opened up some new thoughts on the topic. 

Drone-powered advertising is here

Unlike aerial advertising that never really took off in India, pun unintended, I think drone-powered advertising could start flying soon

The diesel value mantra for luxury brands

The Indian market is often described as a pyramid and the term got immortalized by Prof. C.K. Prahalad with his pioneering work on "Bottom of the Pyramid" marketing. 

Start-ups set to bloom in advertising industry

The ad industry was waiting for the big deluge of new companies, new brands and new campaigns

Changing face of rural markets

With growing affluence coupled with better communications, roads, mobile phones and televisions, the rural markets are all set to occupy the centrestage

‘Alone Together’ may not be such a good idea

Good advertising is often about reflecting society, warts and all, to make a brand connect with its target audience

Men who moisturize

Smart brands are latching on to the male moisturizing trend by launching male versions of their regular products

Maggi controversy: Who all are to be blamed?

There are probably only two — make it three — readily available food products that cut through the various layers of our multidimensional society.

Branding Needs The Technology Edge

" There is a quiet revolution happening in board rooms around the world. The Chief Marketing Officer whose tenures were getting cut to a few quarters, who was told to stay out of innovations, long term investments and acquisitions, is once again getting back his/her MOJO. And what is triggering this new found burst of energy? TECHNOLOGY! "

Intelligent rebranding of the Land Bill is the need of the hour

Prime Minister Narendra Modi, in his radio broadcast last month, defended his government’s case to carry out amendments to the Land Acquisition, Rehabilitation and Resettlement Act, 2013.

Online shopping is not just about searching for the lowest-cost product but also learning about new products

Mumbai suburban trains offer a unique window to the harried life of an average Mumbaikar — and her latest addiction. The health wave manifests in women shelling peas for the dinner they will have to prepare that night.

Expect advertising confidence to come back

Parameswaran deciphers the significance of religion and marketing in India

Five stories from his life

A B Tech in Chemical Engineering from IIT Madras, an MBA from IIM Calcutta and I took the advertising path. How did that happen?

You can make a brand out of any commodity

At the recently held PanIIT Alumni Conclave in Delhi, Thomas Friedman made an interesting observation: "Everything in this world is a commodity, except for "that" and he clicked his fingers. 

Ads never lie: FCB Ulka boss

Has the Budget been harsh on the advertising industry?

The colourful face of Indian advertising

The industry’s rise reflects the country’s rapid transformation.