Consumer preferences shift in a heartbeat these days. Get fighting fit and stay ahead of the curve with Marketing Mixology, your essential toolkit for navigating the dynamic marketscape. Expert brand coach and advertising/marketing veteran Ambi Parameswaran distils the four core skills you need to thrive—understanding consumers, brand building, negotiation and selling, and communication—offering practical insights and new-age wisdom for both seasoned professionals and aspiring marketers.

Master the art of agile marketing, turbocharge your career and make your brand relevant in a world that never stops changing.

”“Marketing Mixology” by Ambi Parameswaran is a must-read for anyone seeking a practical, no-nonsense guide to marketing success. It brilliantly distills complex concepts into four essential skills, backed by real-world insights from top CMOs. Whether you’re a novice or a seasoned marketer, this book is your roadmap to mastering marketing”.

Kunal Bahl Co-founder, Titan Capital and Snapdeal | Promoter, Unicommerce

”“In this lovely book, Ambi Parameswaran stirs up a delightful cocktail of marketing wisdom. Practical, enjoyable and thought provoking, Ambi’s deep insights and invaluable advice are drawn from an illustrious career spanning five decades. A sparkling read!”

Harish Bhat - Former Brand Custodian, Tata Sons. Avid marketer and bestselling author

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