Santoor – The Advertising Journey
Santoor recently became No1 soap brand in India, overtaking the long term war horse of Hindustan Unilever, Lifebuoy. My association with Santoor started in1994. If you had then asked me…
Helping Businesses Grow Through
Powerful Branding Insights
10+ Years Independent Brand Advisory
50+ Brand Coaching Assignments / Workshops
100+ Keynote Addresses
Welcome! Building strong brands is the ultimate objective of organizations. As Management Guru the late Peter Drucker observed “The purpose of business is to create a customer”, and brands help businesses create and keep customers.
(About Us)
Brand-building.com, created by Ambi M G Parameswaran, is a specialist Brand Consulting and Brand Coaching/Training service platform that is dedicated to the exciting world of brand-building in India. The site provides a glimpse of the kind of services on offer such as Brand Mentoring, Brand Consulting, Brand Training and the talent that is available on tap for a discerning organization, big or small.
(How we can help you)
01
Brand Strategy
Developing brand strategies including planning the market mapping program, brand development, marketing planning and marketing execution.
02
Marketing Communication Strategy
Helping in the development of the marketing communication program, including strategies for Integrated Marketing Communication, copy platform, media strategy, media investments and monitoring progress.
03
Mentoring & Coaching
Helping improve the Marketing Quotient of brand marketing teams through a series of interventions including training programs, monthly interactions, and guiding the marketing plan and implementation process.
04
Start Up Advisory
Helping young start-ups identify the right business segment to tap, put in place a monitoring system to study progress.
05
Keynote Talks
Making marketing conferences more energizing with powerful keynote talks on branding, consumer trends and more.
(Key Note Speaker)
A thought leader, branding / advertising veteran, author, Ambi has delivered over 100 keynote talks at industry forums and corporate events over the last ten years.
Big Picture Marketing – Big Brand Thinking
Personal Branding – Myths & Realities
Brand Positioning – Do’s and Don’ts
Marketing Mixology – What can Marketing Learn from Mixology
Socio Cultural Influences – How Brands Can Navigate Changing Consumer Trends
Customer Decision Journey – Why It Matters
Integrated Marketing Communication – The New Landscape
Digital Marketing Opportunities & Challenges
(Videos)
Ambi’s numerous talks are available on You Tube. Also available are videos of his interviews on a range of subjects including branding, consumer behaviour and advertising trends.
Riding The Societal Wave to Build Brands TEDx IIM Indore
50 Years of Advertising With Kunal Vijayakar
(Clients)
A snapshot of client organizations and industry bodies that have invited Brand-Building.com team and Ambi Parameswaran for brand strategy related engagements, keynote talks, branding workshops and more.
(Articles)
Ambi Parameswaran’s columns appear in leading business publications and newspapers covering a range of topics on marketing, branding, consumer behaviour and advertising.
Reservations for Men?
Reservations for Men?
Reports say that India has only 11% women legislators, while the global average is 27%. The good news is that Constitution (One Hundred and Twenty-Eighth Amendment) Bill, 2023 has been…
A ‘Meter’ Can Change a Lifelong Habit
A ‘Meter’ Can Change a Lifelong Habit
It is not easy to get consumers to change something that they have been doing. For generations. The food they eat. The temples they visit. And the jewelers they trust.…
The Taboo Product Marketing Challenge
The Taboo Product Marketing Challenge
‘Menstrual health integral part of right to life and dignity – SC’ said the news headline (Bus Std 31 Jan 2026). The Court has ordered a pan-India implementation of the…