The fourth edition of Strategic Brand Management offers a comprehensive view of the changing technological, cultural, global and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events and case studies. Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts. Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises and private labels. Numerous in-text examples, highlighting brands such as Dettol, Colgate and Jet Airways, have been introduced to illuminate the discussion of virtually every topic and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands. The text includes engaging visuals that highlight many of the important and interesting concepts and examples from the chapters. Print ads from various Indian companies, such as TCS, ITC, Taj Hotels and Marico, have been incorporated to illustrate case studies and examples.
Strategic Brand Management
”My own copy of my favorite book on brand management.
I read it several times, from library copies.
It' s title is descriptive and honest. At the end of every chapter a list of references show hard work of authors.
....Quality of paper and printing both is good.
Packaging is so thoughtful ( bubble wrap) that despite mishandling by delivery person, book is intact.
After a long time Amazon did something I am happy about.
Teacher
”As I had to purchase this book so even after seeing lots of negative reviews, I took the risk of ordering this book. Even at the time of placing the order I thought I would be receiving it in bad condition as most of the others received. But after getting the delivery, I became the lucky one. I received it in very good condition which in fact I didn't expect.
Tuhinsuvra Dutta
”This is the best text book we can get for Brand management and for this price it is really worth it. Text book Is new ( Don't be scared looking at the price it may be used) . The paper and print quality is at par.
If you are marketing student and interested in Branding, this is a must have book. Don't think twice, go for it.
Arjun S Chidambaram
The book is available from all reputed book sellers and to order it on the web please visit
