Articles Introduction Managing advertising through turbulent times Eight steps to eight seconds - building dotcom brands Handling direct responses Tight briefs fit better Judging creative Ringing in a new medium - telemarketing Account planner or consumer inside? Snack whack - snacking habits of consumers Fmcg Indian challenges Opportunity India
Articles
Introduction
Managing advertising through turbulent times
Eight steps to eight seconds - building dotcom brands
Handling direct responses
Tight briefs fit better
Judging creative
Ringing in a new medium - telemarketing
Account planner or consumer inside?
Snack whack - snacking habits of consumers
Fmcg Indian challenges
Opportunity India
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