The brand-building advertising section is devoted to sharing knowledge about marketing communication and advertising issues.

The section, to a large part is based on the book "FCB-Ulka Brand building Advertising - Concepts and Cases". Used in conjunction with this section, the book could be a source for structuring an advertising management course or a one-day seminar on advertising. The book sub-section gives an introduction to the book and its contents.

The course sub-section presents a course outline that could be used to impart advertising management education to second year management students. The seminar sub-section offers a downloadable presentation that could be used as a one-day seminar to refresh brand-building advertising principles to middle-level marketing executives.