About us

brand-building.com is the result of the efforts of M G Parameswaran and a group of marketing/advertising professionals working in India. 

M G Parameswaran is Executive Director with FCB-Ulka Advertising Ltd, one of the foremost advertising agencies in India. In a career spanning two decades he has worked in marketing, sales and advertising, and on brands including Strepsils, Xerox, Thermax, UDI-Yellow Pages, Santoor, Wipro, Sundrop, Fenner, Indica, Parry’s and Brufen. He is an aluminus of IIT (Madras) and IIM Calcutta, and takes time out from his frenetic schedule to occasionally write and teach at various management institutes in Mumbai. 

He has been a guest speaker at several seminars, organized by Advertising Club Bombay, Advertising Club Hyderabad, Market Research Society of India, Administrative Staff College of India Hyderabad, Deccan Herald Seminar Bangalore, MICA Ahmedabad, Nirma Institute of Management Ahmedabad, Madras Management Association, Tata Management Training Centre Pune, Brand Summit Mumbai, N L Dalmia Institute Seminar on Branding, Somaiya Management Institute seminar on Brand-Building Advertising among others. He has also been a part of the faculty at Wipro Marketing School, Parry’s Annual Conference, Express Printing’s Leadership Seminar Dubai, etc.

This site is an effort to provide information and training tools to be accessible from the four corners of this vast country. The effort will be to provide new material and teaching aids over a period of time. Given the rapid growth of management education in the country, hopefully this site will help the marketing faculty to use real-life case studies and experiences in their teaching routine.

We welcome suggestions at contact@brand-building.com