About Us

brand-building.com is the result of the efforts of a group of marketing/advertising professionals working in India.

M.G. Parameswaran

M.G. Parameswaran is Executive Director and CEO, Draftfcb Ulka Advertising Private Limited, Mumbai. He holds a Bachelors Degree in Chemical Engineering from Indian Institute of Technology Madras and an MBA from Indian Institute of Management Calcutta.

He has over 30 (Thirty) years of experience in the marketing and advertising industry. He is a member of Board of Governors at IIM Calcutta and is a recipient of the ‘Distinguished Alumni Award’ from IIT Madras. He is the author of four books and his book ‘Building Brand Value’ was a recipient of the NTPC-DMA Book Prize in 2006. He has been a featured speaker at seminars organized by Kellogg School, CII, BMA, AIMA, FICCI, Ad Club Bombay etc and has been a guest faculty at NMIMS Mumbai, SIMSR Mumbai and his alma mater IIM Calcutta.

He has worked on numerous brand building campaigns for brands such as Tata Indica, Brufen, Thermax, Digene, Santoor, Sundrop, Indigo Sedan, Compaq, Indicom. Zee and many of the brands featured in this book.

Kinjal Medh

Kinjal Medh is the Chief Operating Officer of Cogito Consulting, the specialized Brand Consulting division of the Draftfcb-Ulka group in India and also heads the Account Planning function for the Group.

In his 25 year + career, Kinjal has been instrumental in piloting several of the strategic initiatives for the DraftFCB+Ulka group including setting up of the Direct Marketing, Interactive and HealthCare divisions.

Kinjal has led several projects for large MNC and Indian clients on market entry strategy, distribution, branding, corporate identity and competitive strategy issues across all major categories including Automobiles, Durables, FMCG, Financial Services, Pharmaceuticals and Leisure.

Kinjal has been a member on several Award juries including the Effies Awards for Advertising Effectiveness and Cannes.

This site is an effort to provide information and training tools to be accessible from the four corners of this vast country. The effort will be to provide new material and teaching aids over a period of time. Given the rapid growth of management education in the country, hopefully this site will help the marketing faculty to use real-life case studies and experiences in their teaching routine.

We welcome suggestions at contact@brand-building.com